On-Site Optimization is 21% of local rank. Many aspects of your location information can be optimized for the search engines. Having your name, address, and phone number structured in a certain way can allow the search engines to find that information much more easily. Other on-page elements like titles and headings can be optimized for local as well.

Directories are 15.5% of local rank. A part of our local SEO services are based upon creating perfectly consistent business information across a large network of directories and databases. From the standpoint of the consumer, receiving different information across the web creates uncertainty that can result in loss of credibility. Similarly, search-ranking algorithms give precedence to the most authoritative information, which is impacted by the number of places that the same information appears.

Google My Business is 14.7% of local rank. Working in congruence with these listings is your Google My Business (Google+) profile. Having your Google My Business page set up correctly is crucial if you want to show up in maps results. We know exactly what is needed to optimize your Google page. Don’t be surprised when your Google page starts getting heavy traffic, we set it up to drive consumers straight from Google into brick-and-mortar locations.

We are huge believers in the power of online reviews. Near 88% of consumers trust online reviews. Having reviews on your Google My Business page not only gives precedence in search ranking, but also has a huge effect on your online reputation. Positive reviews are social proof that your product or service is trustworthy. Creating a positive online reputation can have a direct influence on your bottom line. That’s why we believe in online reputation management. We have strategies to generate legitimate reviews and build a positive reputation. The end goal is always getting more customers in your store.